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0
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Preliminaries |
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founders |
1. |
Decide on corporate structure.
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owners |
2. |
Decide on board composition.
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CEO&CFO |
3. |
Decide on financing support team.
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owners
fin team |
4. |
Decide on financing amount and
the acceptable range of shares (including types,
classes, rights, options, liquidity).
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board |
5. |
Decide on the financing avenue:
Angels, crowd source, finders, VC, IPO, Companies, Investment
Bankers, ...
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1 |
Basic Existing Documentation
The components may depend on decisions in the 0 Stage,
above.
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board |
1. |
Corporate Structure(s)
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counsel |
2. |
Corporate Charter(s) &
Proof of Good Standing
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owners |
3. |
Capital Structure(s)
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counsel |
4. |
By-Laws
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CFO |
5. |
Recent Balance Sheet(s)
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CFO |
6. |
Description of major assets, incl.
Facilities
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CFO |
7. |
Operating Statement(s)
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counsel |
8. |
Litigation situation (litigation, exposures,
…)
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CEO |
9. |
Key Personnel (Roles, backgrounds,
…)
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CMO&CTO |
10. |
Existing Products & Products
under Development (keep some secrets)
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CMO&CTO |
11. |
Results and Relationships (Performance,
Partners, Customers, Suppliers, …)
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counsel |
12. |
Minute Book
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2 |
Financing Teams |
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owners |
1. |
Legal Counsel
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owners |
2. |
Accountants (Deloitte & Touche, Ernst &
Young, KPMG, PWC, …)
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CEO&CFO |
3. |
Advisors (Packagers, Finders, Negotiators, …) |
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3 |
Future Vision |
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CEO |
1. |
Business Description
- Markets & Products
- Distinctive Attributes
- Core Strengths
- Business Model
- Value Chain (Raw materials to
consumers)
- Business Strategy
- Competitors
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CFO |
2. |
Risks
- Marketing (including timing)
- Production (including sourcing)
- Technological
- Financial (including currency)
- Talent (defections, death, …)
- Legal (including regulatory)
- Geopolitical, Political & Economic
- Other
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CFO |
3. |
Financial Projections (at least 3 years)
- Major Milestones (New: products, capacity,
markets, distribution, IPO, …)
- Production Capacity (including model)
- Operating Statements
- Balance Sheets (including cash, inventory,
…)
- Shareholder Appreciation (including distributions
and liquidity)
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CEO&CFO |
4. |
Presentation Matters
- Non-Disclosure Policy & Procedures
- Introductory Presentation (& "elevator
pitch")
- Complete Presentation
- Road Show Strategy & Candidates
- Presentation Rehearsal
- Business Plan Executive Summary
- Business Plan "Book"
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"source"
Abbreviations |
- source: The current source of the information or decision power.
- founders: The incorporators of the organization.
- owners: The shareholders of the organization raising capital whose
approval of impacts on their equity is usually required by the By-Laws.
- board: The board of directors of the organization raising capital.
- fin team: The professional team that often meets and submits deliverables
and usually consist of insiders, including founders, and outsides. It is
customary for the the CFO and/or the CEO to lead this group.
- CEO: The Chief Executive Officer who has the long term responsibility;
invariably the Chairman or President
- CFO: The Chief Financial Officer; often serves as the Treasurer, also.
- CTO: The Chief Technical Officer; the one who leverages technology, talent, and
suppliers to scale the capacity of the firm. May have Engineer, Engineering,
Development, Production, Manufacturing, or Programming in their working title.
- CMO: The Chief Marketing (and/or Sales) Officer(s).
- counsel: The organization's inside and/or outside legal counsel.
- advisors: Can include board members and/or professionals or friends
who are wise, knowledgeable, and trusted.
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